Willow Lawn Drive-In Movie Weekend
Event Overview
The Fall signature event to celebrate Willow Lawn’s 50th Anniversary was a weekend of drive-in movies complete with popcorn, vendors and merchant specials for those who came. Friday’s feature was Grease and Saturday’s was Madagascar. Despite rainy weather, both showings were well attended and over 500 cans of goods were collected for the Central Virginia Food Bank and kicked off their season of canned food drives.
Echelon’s Role
- Creative concepting and event design recommendations
- Timeline and budget management
- Event layout and flow
- Work with Henrico County Police on traffic plan
- Work with Willow Lawn Security through set-up period
- Coordination of all rental equipment and outside services
- Load-in and load out plans
- Coordination with CVFB