Wachovia Securities canalWALK for Wachovia Securities
Event Overview
In 2003 Wachovia Securities created the canalWALK for the Richmond community to celebrate the area’s progress towards solving the problem of homelessness and to showcase Richmond’s River District and canal areas. Since then, Echelon has been the event consultant and producer for this marquis Richmond happening. The event features a 3K walk and 5K run, as well as an after-race celebration held on Brown’s Island. The event features opportunities for homeless agencies to raise awareness, activities for all ages, arts and crafts, food and fun. The 2005 canalWALK featured bateaux races, and the 2006 event features New Orleans’ own rock-n-roll legends, The Radiators.
Echelon’s Role
- 5K and 3K course recommendations and certification
- Permitting for road closure, Public Works coordination for street preparation
- Development and coordination of course signage, water stations, course marshals
- Development of registration materials
- Recruitment plan for walkers/runners/volunteers
- Island Party event design, flow and scripting
- Entertainment, performances and music
- Directional, sponsor and general event signage
- Food/vendor acquisitions and relations
- Security and police coordination
- Promotions and media coordination
- Giveaways and prizes