The Shockoe Craft Beer Festival for Richbrau Brewing Company, STYLE Weekly and Brown Distributing
Event Overview
Echelon Event Management partners with three sponsors to produce the best old-fashioned, homebrewed beer festival in the mid-Atlantic region. In its inaugural year of 2005, the Shockoe Craft Beer Festival featured over 35 unique brewers, educational seminars, root music and canal cruises, all in a very cool, downtown setting. Richmond’s historic Canal Walk and Turning Basin hosts this extremely diverse and unique festival that in its first year drew over 3,500 craft beer lovers.
Echelon’s Role
- Event conception, layout and overall recommendations
- Marketing plan and execution – all media relationships
- Band, sound, technical components
- Rentals, equipment and event services (event staff, security, ice, trash, port-a-lets, etc.)
- Event permitting and road closure
- Sponsorship acquisition and execution of benefits
- Overall event design, flow and ambience
- Event merchandise acquisition (mugs, t-shirts)
- Event signage plan – design through production
- Managed contract with Riverfront Management